I build new-generation teams that turn technology and data into new services, new products, and new business lines. Right now that work is inside one of Europe’s most regulated media environments — International Healthcare Media.
I am board-level at WEFRA LIFE — a 93-year-old, family-owned agency group in Neu-Isenburg. Before that I led pan-European programmatic at dentsu X, where I managed an EUR 18M P&L and the team won the Trade Desk Bid Factor award. Before that, programmatic activation at Amnet (dentsu). 11 years of buying media on machines, and the last five spent translating that practice into a P&L.
The role I take seriously is the intrapreneur — the person who industrialises a new revenue line inside an established firm without breaking the part of the business that pays the bills. It needs three things: a team that ships, a finance line that survives the first audit, and a CEO who has your back when the first bet does not work. I do all three.
When I write here it is about the work, not about me. If you want to discuss something specific — an org problem, a data-driven build, a board mandate — email is best.
Career
- WEFRA LIFE — Chief Innovation Officer (2026–present) · Group-wide innovation mandate: industrialising emerging tech and data capabilities into new service lines.
- WEFRA LIFE — Managing Director (2024–2026) · Board-level. Launched Healthy Programmatic — the largest European data-driven advertising ecosystem targeting Healthcare Professionals. Led digital media team.
- dentsu X — Group Head Programmatic Europe (2019–2021) · EUR 18M P&L across nine markets (DE, UK, FR, ES, IT, NL, BE, CH, AT). Trade Desk Bid Factor award.
- Amnet (dentsu) — Head of Programmatic Activation (2015–2019) · Built programmatic unit from scratch; 40% YoY growth. Team of the Year, Dentsu.
Expertise
- Programmatic advertising — EUR 18M annual P&L across nine European markets (DE, UK, FR, ES, IT, NL, BE, CH, AT) as Group Head Programmatic Europe at dentsu X; Trade Desk Bid Factor award for team performance.
- Healthcare media — Launched Healthy Programmatic at WEFRA LIFE, the largest European data-driven advertising ecosystem targeting Healthcare Professionals.
- Programmatic team building — Built the Amnet programmatic activation unit from scratch to 40% YoY growth, earning Dentsu’s Team of the Year.
- Intrapreneur leadership — 11 years buying media on machines, the last five spent industrialising that practice into board-level P&L ownership inside established, regulated organisations.
Contact
Email is best: hello@can-yildiz.com. I am also reachable on LinkedIn .