Innovatıon that ships revenue

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  Took on the Digital Media P&L with a mandate to modernise the service offering, expand internationally, and build the organisation behind it.

  • Defining the 5-year digital media strategy and shaping the portfolio roadmap
  • Launching client-oriented service lines that connect media execution to measurable business outcomes
  • Scaling Healthy Programmatic to international markets and growing the team to sustain it
  • Leading international new-business pitches — consistently converting against others who lack HCP expertise
  • Investing in team development: coaching, career progression, and promoting from within

Pierian champions the transformation of MarTech visions into reality. Passionately solving for the now, next, and future, Pierian acts as a catalyst in digital marketing and commerce. Unfazed by scale, complexity, or silos, Pierian's dedicated team innovates with data and technology. From strategizing and experimenting to building analytics, content, commerce, and complex data platforms, Pierian is committed to elevating the digital journey of businesses worldwide.

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  Contributed thinking on data strategy and emerging tech, published across the Pierian platform.

  • PierianAI & LLMs shaping the future of branding
  • Pierian1st-party data strategies for CPG brands
  • PierianCookieless targeting & digital identity
  • LinkedInAdTech unicorns: what to expect
  • PierianDecoding cookieless advertising: universal identifiers

A closed, purpose-built programmatic ecosystem for Healthcare Professionals across Europe — structured as a genuine three-way win: pharma clients get verified 1st-party HCP audiences with full targeting interoperability, publishers automate media delivery so their teams stay focused on HCP engagement, and HCPs receive specialty-relevant, fully compliant communications.

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  Built the largest end-to-end HCP advertising ecosystem in Europe — the only closed network that is GDPR-clean, cookieless from day one, and beneficial at every layer of the chain.

  • Clients: verified HCP audiences + 1st-party data interoperability across EU markets
  • Publishers: automated programmatic delivery, zero ad-ops overhead
  • HCPs: specialty-matched, compliant messaging — no general-consumer noise

  • YouTubeHealthy Programmatic — product overview

dentsu X is dentsu's data-driven integrated media agency, combining human insights and technology to design transformative brand experiences at scale.

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  Functionally led programmatic across nine European markets, running AdTech relationships with global DSP, DMP, CDP and DCO partners.

  • Integrated 4 DSPs, 2 DMPs, 1 CDP for 2 global clients
  • QBR presentations to global leadership with data-driven insights
  • AdTech RFI & vendor reviews on a regional level
  • Cross-channel strategy: display, audio, CTV, ATV, DOOH

  MarketsDEUKFRESITNLBECHAT

  • New Digital AgeProgrammatic Stars: Can Yildiz @ Dentsu X
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  Recognition

  Won the Bid Factor Award by the TradeDesk for Trading Excellence

  • One of the first cross-channel (Display, Video, CTV, Display) programmatic campaign with identity graph integration
  • Personalised DCO (Dynamic Creative Optimization) implementation across multiple channels
  • Achieved industry recognition for innovative programmatic trading strategies

Amnet is dentsu's programmatic trading desk, operating across the full DSP, DMP, and data-platform stack to deliver audience-first buying at scale.

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  Leading the Programmatic Unit with outstanding track record of profitability

  • Implemented 2 DMPs; overachieved turnover target by 30%
  • 40% YoY growth with a team of 5
  • Activated 5 DSPs across the team for different KPIs
  • Won a regional pitch for a leading retail e-commerce client

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  First country change for work. Raised a team from scratch and seeded programmatic into the Hungarian market with local publishers.

  • Built the Amnet brand & team from scratch for Hungary
  • Overachieved turnover & profitability by 25% — two years running
  • Programmatic strategy lead for all dentsu clients
  • Team of the Year award — Dentsu

  Key clientsGMIKEAMondelezPeugeot-CitroënMicrosoft

  • 24.huÚj programmatic megoldás a magyar piacon

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  Bought programmatically across DBM, AppNexus, MediaMath and Adelphic — a market still figuring it out.

  • Multi-platform buying: DBM, AppNexus, MediaMath, Adelphic
  • 1st & 3rd party data strategy via Amnet DMP
  • Pioneering programmatic in an emerging Turkish market

  ClientsCoca-ColaGMMicrosoftadidasLegoDecathlonIntercityPirelliHotpointMattelEczacibasiPinarIs Bank

iProspect is dentsu's performance marketing agency, specialising in search, paid media, and data-driven strategies that connect brands to audiences.

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  Eight weeks. Probably asked too many questions and annoyed people - they thought the best way to handle my energy was to hire me full-time after that.